Two Guys Software – Page 2 – Online Business Marketing

Why is LinkedIn The Best Social Media Platform For Lawyers?

March 11, 2019

Top SEO company, Slinky Digital tell us that it doesn’t matter who you ask – anyone with a little bit of experience around digital marketing and digital strategies for lawyers will tell you that LinkedIn is definitely the most important social media strategy for lawyers to be active on. In fact, a lot of people would argue that it’s not worth lawyers wasting their time on other social media platforms (except for a business page on Facebook of course).

Almost all lawyers are on LinkedIn now. Many actively post content and network with potential clients and other lawyers. Let’s have a look at why LinkedIn is so popular among lawyers and who you should definitely create a profile if you haven’t already.

LinkedIn is a network of professionals

Family Lawyers Perth already know that the simple truth is that LinkedIn is a network of professionals including other family law professionals. It’s basically a social media platform which lets business people connect with both other like minded business people and with people who are offering services that they are searching for.

This means that – out of the over 600 million people who now use LinkedIn – there are plenty of people out there who are searching for the services of an experienced lawyer or a source of online business advice. If you can learn how to use it to its maximum potential, LinkedIn could become one of your most valuable resources as a Family Lawyers Perth.

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Web Design

Why Should I Employ a Professional WordPress Web Designer?

January 11, 2019

Your website’s design is one of the most important things to consider when in the planning stages. It basically controls how people will view and interact with your site, and in the end will determine how long people stay on your site for and what pages they look at.

As one of the internet’s leading content management platforms, WordPress is probably a pretty good choice to build your next website on. The WordPress platform gives you the ability to customise your website in almost any way you want. This means that it allows you to invest a lot of time in design and planning before your site goes live.

However, it can be hard to design your own website if you’re not a very artistic person. Web design can be difficult, and it’s certainly not everyone’s cup of tea. With this in mind, here’s a few reasons why you should consider using a professional web designer for your next website.

Web designers are good at what they do:

Most web designers spend 30 or 40 hours a week doing exactly that – designing websites for clients throughout the world. This means that they get a lot of practice, and are therefore usually very well equipped to help you design the perfect layout for your website.

Employing an experienced Web design expert will let you sit back and relax while they go about their business. It will reduce your stress levels, and you should end up with a site that reflects your values and the message that you’re trying to pass along.

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Online Marketing

Is Paid Social Media Marketing Effective For Law Firms?

October 19, 2018

When done right, social media marketing for lawyers can be effective. However, if you’re not careful, paid social media marketing can suck money out of your pockets, offering little return on investment and taking up a lot of your time.

Free social media marketing – such as creating and managing a Facebook page – is a must for law firms and other businesses throughout the world. However, is paid social media marketing worth it for law firms? Or are you really just wasting your money?

Let’s have a look at some of the pros and cons:

Pros & Cons Of Paid Social Media Marketing

Pros:

Paid social media marketing for law firms has plenty of positive aspects. When done right, it can work. Some of the pros of using paid advertising on social media include:

You will have the chance to reach huge numbers of people. A huge percentage of the world’s population is on social media.
You can target your marketing by things like location and age, letting you choose quite a specific audience for your ads and promoted posts.
Paid social media marketing can help you gain more page followers, increasing the effectiveness of the rest of your social media marketing efforts.

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SEO

Why Do I Need To Make Sure My Law Firm Has A Google My Business Listing?

June 22, 2018

Google My Business is an extremely useful tool that lawyers and law firms should be making use of. It is free, easy to use, and it allows you to manage some aspects of your online presence. It allows you to manage your Google Maps listing, to change some things about how you appear in search results, and get a SEO boost while you’re at it!

Now, if you don’t already have a Google My Business listing for your law firm, then you need to get one as soon as you can. Some of the main benefits of listing your firm include:

You Can Interact With Clients

SEO companies advise that if you perform a business-related search with Google, you will notice that you can see reviews and an average rating alongside most businesses. Creating a Google My Business listing allows clients to leave reviews for you, and it allows you to respond to these reviews.

These reviews can be a great source of information. You can use them to understand what sort of things you do well, and to identify areas that perhaps need improvement. You can also post photos related to your firm, which has been shown to result in more clicks through to business websites.

You Can Manage Your Firm’s Information

Google My Business also allows you to manage exactly what information Google shows people when they find you in Maps or via a search. You should make sure that things like your working hours, contact information, website, and street address are up to date and readily visible.

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Web Design

6 Logo Design Trends in 2018

March 30, 2018

There is a lot of difference that can be made in a brand’s perception by consumers just by the first impression that they get from the logo that it uses. A logo carries a lot of stake in the reputation of a brand. Logo design has to be simple yet they should be able to communicate the image of the brand in a way that it helps them connect with the brand. Logos should be something memorable and can stand the test of time but they should still be able to be in touching distance of the contemporary trends in the world of graphic design.

We have come up with x logo design trends that will be popular in 2018.

Simplification

When you are thinking about a logo to be used in the long run, you want a logo that is clean, minimalist and simple. There have been many major changes to existing logos by companies who have made their logos much simpler just to serve that very purpose.

Letter Stacking

How letter stacking is done is that the placement of letters is with them being composed on top of each other. This way, if your company’s logo has any long phrases, they will be composed in an easy to perceive manner. Using letter stacking in tandem with good contrast in the color composition is also going to make logos more appealing.

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Web Design, Web Development

What is WordPress?

March 2, 2018

Put basically, WordPress is arguably the world’s premier platform for website creation. In a nutshell, WordPress allows even the most inexperienced website designers to put together their own site. It is simple to use, has a whole lot of different options for people of different computer skills, and it is absolutely and completely free.

It is thought that over 25% of the websites on the whole world wide web are powered by WordPress, with this number growing daily. This equates to almost 20 million individual websites. Sure, a lot of them may be defunct or poorly maintained, but this many people wouldn’t use the platform if it wasn’t simple to use, useful, and engaging.

What makes WordPress stand out above other website creation platforms?

Although WordPress is the most popular, there are actually plenty of different website creation platforms out there. Some, such as Weebly, are actually similar to WordPress. Others, such as Shopify, are designed with a specific purpose in mind. The thing which makes WordPress stand out above most other platforms is its simple customizability.

Depending on what you want to do, WordPress is by far the simplest platform for new website builders. For example, if you want to set up an online shop, all you need to do is install a shop friendly theme, find a few plugins to help you receive payments and store customer details, and there you have it – the makings of an online business in just a few clicks of your mouse button!

How do I get started on WordPress?

Well, this depends on what you want to do. WordPress is completely free, so there is no harm in setting up an account and just having a go!

There are actually two different versions of WordPress (more on that later), which both offer different perks. All you need to do is decide which version you want to use, create an account, and follow the prompts to get started. If you are new to website building then you can find plenty of different tutorials and how to videos through Google, and these should help you get going on your website building adventure.

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Online Marketing

3 Tips to Start Successful Google AdWords Campaign in 2018

January 11, 2018

Google AdWords is one of the best advertising platforms available in the digital realm right now. It is capable of catering to both big and small businesses and allows them to put forth their products and services to the potential customers within a few hours time!

Google AdWords is a versatile platform and if you have been using it, you might have an idea of exactly how varied the settings and targeting options can be. It is due to this very versatility that it can be a useful tool for all kinds of businesses. For some who are new to it, using the platform can become a bit overwhelming when you are trying to use the platform to launch new AdWords campaign. If it is not managed properly, it can easily result in you wasting a good chunk of the marketing budget you have allocated for the campaign without producing the results that you require. This article is geared to provide you tips that can help you get the best ROI for your Adwords marketing campaign.

Low CPC and Daily Budget

The biggest problem that many people face when they are launching a new AdWords marketing campaign is determining exactly what the response will be to your campaign and how you should allocate the budget to the campaign. Nobody wants to spend most of their budget for marketing within the first few hours of getting their campaign started.

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Business Management

What To Look For When Choosing A Host For Your Website

December 22, 2017

If you are starting an online business one of the first tasks you will need to complete is choosing a web hosting company for your website. The hardest part of this process is the fact there are so many hosting companies to choose from, and it can become confusing comparing all of them in order to select the one that is right for you.

To help you make that decision here are seven features which you want to ensure are available and up to the standards you would expect any reputable hosting company to offer.

Unlimited Domains

You will often find hosting packages that only allow one or two domains to be hosted on your account. Even if at this point you don’t think you will ever need another domain, as your business expands it could be that you do. The wise move is to have a hosting package which allows you to host unlimited numbers of domains.

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Online Marketing

4 Ways Your Business Benefits From Adwords Marketing

June 21, 2017

With the world of marketing now shifting more towards the digital realm, there are better avenues which businesses are exploring to make their approach to marketing their products and services to their audience. Businesses are increasingly making use of Google AdWords marketing campaigns to improve their overall digital marketing strategies. If you are not that aware of AdWords marketing, this article is going to tell you how your business benefits from one of the most advanced marketing platforms out there.

Target Audience Looking For Businesses Like Yours

The first way that Adwords campaigns can benefit your business’s marketing strategy is that it gives you access to a better quality of audience for your business. The quality here means that you are able to target the audience which is already looking for the answers to problems that your company can provide the solutions for.

Adwords marketing is more focused on targeting the audience which is more likely to be interested in the products and services that your business has to offer, thereby making your digital marketing efforts more likely to convert viewers into customers.

Timing Is Key

Adwords campaigns target the audience that is actively looking for the kind of products and services that your business can provide them. They do so by using the keywords that they are searching for which are relevant to your business. It is because of these very keywords that AdWords marketing presents your advertisements to the audience right around the same time they search for them.

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Web Development

Tech Support Calls Every Web Developer Dreads

October 18, 2016

Now, don’t get us wrong. When there’s a problem with the website, there’s a problem and it needs to be fixed. Whatever we’re on contract to do, we do. But what perhaps is particularly frustrating is the people problems, since web developers specialize in computers, not people. Sure, you need people skills to get by, but even the fuzziest, warmest, friendliest person would shut their phone off after getting a couple of these…

The micro-manager. – It’s that feeling of constant dis-satisfaction you can sense. They’re somehow convinced that if they just analyze your site long enough, they’ll find something to pick apart. The icons are too small, the gradients could stand to be fuzzier – or why not move the submit button over to the left side of the form? It would be less grating if it were in the specification at the start.

The persecution-complex paranoiac. – 90% of the site owners out there are not conscious enough about the security risks of the Internet, and then you have the 1% who are convinced they are getting hacked all the time. “My website’s been hacked!” No, actually, congratulations! You made the front page of Digg! Unfortunately, the traffic brought your server down.

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