5 Key Things to Consider in Your Web Design
April 21, 2015
You’ve decided to hire a professional web designer to create your website – good for you! Content management has had a lot of emphasis in the past year or so along with the importance of images and so many current website owners are looking to have their website’s rebuilt. Others have a clearer picture of what they want to get out of their new websites. Here are 5 key things to consider before you hire a web designer and get your project underway.
- Who is your audience and what do you want to tell them? When you start your project, the very first thing to determine is who your potential clients and prospects are. One of the most common mistakes made is for companies to become all caught up in what they ‘think’ they need their site to tell the world about how wonderful they are. There are certainly things that are important to tell your audience but remember that the visitors to your site need a simple question answered, “what’s in it for me.” If you look at everything from that viewpoint you’ll be headed in the right direction.
- What is my website’s purpose? Why do you want to launch a website? If your goal is to ensure your company is positioned as experts in their industry and is for informational purposes, your site is going to look much different from if you want to generate sales. If you know in the planning stages that you are going to be doing email marketing, your web designer can build it right from the beginning.
- What images do you want your website to convey? Your images need to be consistent. Choose a theme and images that reflect the message you want to portray and the image you want to send out to the public. This is important to get right from the beginning.
- What don’t you like about your competitor’s websites or what do you like? Spends some time looking at your competitors’ websites and analysing what it is you like and what it is you don’t like about the sites. Let your web designer know this so that he/she doesn’t incorporate things you don’t like and does get ideas about what you do like.
- Who will supply the copy for your website? This is an area that is overlooked far too often and unfortunately, you can have an amazing website design but if you don’t have solid copy, your site will still be unsuccessful. If you are going to be writing your own copy, you may feel like you have to share with the world all that you know. Do yourself a favour and don’t! Use some discretion. If you are going to hire a writer, than make sure you have an idea of what it is you would like them to write on. Try to stay related to what your site is about. For example, let’s say that you sell digital cameras, then your copy should be related to digital cameras in some form.
Knowing what you need out of your website before your web designer begins to build it will save you time and money and it will ensure you get the targeted site you want.