If you’re seeking start-up funding for your web business or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.
The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?). (more…)
This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars. (more…)
Read-Write Web has a characteristically well-thought-out post about the new world of thinking digitally instead of physically. You can particularly appreciate the part about computer-phobia.
Who among us, working in a tech-related field, has not had an acquaintance who waved away our computer-jargon with the retort “I don’t understand computers!” Or gotten a phone call from a relative late at night, who needed help with their home computer?
At the same time, software engineers, web designers, and graphics artists seem to be at a loss when it comes to dealing with the physical world. A great programmer is stumped when their car stalls, a brilliant web designer will have their website in perfect order while their desk is buried under three feet of junk, and many IT professionals tend to let their health go, developing the expanding waistline and fluorescent-lighting complexion that goes with spending all your time in a cubicle or a server room.