When done right, social media marketing for lawyers can be effective. However, if you’re not careful, paid social media marketing can suck money out of your pockets, offering little return on investment and taking up a lot of your time.
Free social media marketing – such as creating and managing a Facebook page – is a must for law firms and other businesses throughout the world. However, is paid social media marketing worth it for law firms? Or are you really just wasting your money?
Let’s have a look at some of the pros and cons:
Pros & Cons Of Paid Social Media Marketing
Paid social media marketing for law firms has plenty of positive aspects. When done right, it can work. Some of the pros of using paid advertising on social media include:
You will have the chance to reach huge numbers of people. A huge percentage of the world’s population is on social media.
You can target your marketing by things like location and age, letting you choose quite a specific audience for your ads and promoted posts.
These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure. Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.
Quality of Content According to Perth based SEO experts, SEO Perth forget quantity. Gone are the days of making a new page for every single little keyword that you wish to rank for. Now it is all about relevancy and quality. Five pages of top quality content that target a variety of relevant keywords and concepts will provide significantly greater benefits over time than 500 pages of low quality, keyword stuffed shallow content. People naturally link to top quality, useful content and it is these natural links which provide the most value to your rankings (and usually, at no cost to you as people simply link to your website because they love your content or want to recommend it to others). The great news is that it doesn’t cost any more to create less high quality content than it does to create a lot of low quality content.
Go Social There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook, Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.
Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.
Google AdWords is one of the best advertising platforms available in the digital realm right now. It is capable of catering to both big and small businesses and allows them to put forth their products and services to the potential customers within a few hours time!
Google AdWords is a versatile platform and if you have been using it, you might have an idea of exactly how varied the settings and targeting options can be. It is due to this very versatility that it can be a useful tool for all kinds of businesses. For some who are new to it, using the platform can become a bit overwhelming when you are trying to use the platform to launch new AdWords campaign. If it is not managed properly, it can easily result in you wasting a good chunk of the marketing budget you have allocated for the campaign without producing the results that you require. This article is geared to provide you tips that can help you get the best ROI for your Adwords marketing campaign.
Low CPC and Daily Budget
The biggest problem that many people face when they are launching a new AdWords marketing campaign is determining exactly what the response will be to your campaign and how you should allocate the budget to the campaign. Nobody wants to spend most of their budget for marketing within the first few hours of getting their campaign started.
With the world of marketing now shifting more towards the digital realm, there are better avenues which businesses are exploring to make their approach to marketing their products and services to their audience. Businesses are increasingly making use of Google AdWords marketing campaigns to improve their overall digital marketing strategies. If you are not that aware of AdWords marketing, this article is going to tell you how your business benefits from one of the most advanced marketing platforms out there.
Target Audience Looking For Businesses Like Yours
The first way that Adwords campaigns can benefit your business’s marketing strategy is that it gives you access to a better quality of audience for your business. The quality here means that you are able to target the audience which is already looking for the answers to problems that your company can provide the solutions for.
Adwords marketing is more focused on targeting the audience which is more likely to be interested in the products and services that your business has to offer, thereby making your marketing efforts more likely to convert viewers into customers.
Timing Is Key
Adwords campaigns target the audience that is actively looking for the kind of products and services that your business can provide them. They do so by using the keywords that they are searching for which are relevant to your business. It is because of these very keywords that AdWords marketing presents your advertisements to the audience right around the same time they search for them.
Every small or big entrepreneur is aware of how their company can grow by monetizing the valuable digital marketing medium – Social Media. Today, it has become one of the main marketing tools for the growth of a company because it offers a superior potential to generate leads and improve rate of investments (ROI). However, social media imposes legal implications, too. Therefore, it becomes important to avoid mistakes that could lead to a lawsuit against you and ruin your company’s image.
One thing that is pretty obvious is that no matter how big the social implication would be with the use of social media, it does not outweigh its benefit, and hence people continue to stick to it. Here below are three legal tips that will help you stay away from lawsuits.
Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.
Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?
For experts in optimisation techniques, read more here SEO .
We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.
Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…
Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.
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