Why is LinkedIn The Best Social Media Platform For Lawyers?
March 11, 2019
It doesn’t matter who you ask – anyone with a little bit of experience around digital marketing and digital strategies for lawyers will tell you that LinkedIn is definitely the most important social media strategy for lawyers to be active on. In fact, a lot of people would argue that it’s not worth lawyers wasting their time on other social media platforms (except for a business page on Facebook of course).
Almost all lawyers are on LinkedIn now. Many of them actively post content and network with both potential clients and other lawyers. Let’s have a look at why LinkedIn is so popular among lawyers, and who you should definitely create a profile if you haven’t already.
LinkedIn is a network of professionals
Family Lawyers Perth already know that the simple truth is that LinkedIn is a network of professionals including other family law professionals. It’s basically a social media platform which lets business people connect with both other like minded business people and with people who are offering services that they are searching for.
This means that – out of the over 600 million people who now use LinkedIn – there are plenty of people out there who are searching for the services of an experienced lawyer. If you can learn how to use it to its maximum potential, LinkedIn could become one of your most valuable resources as a lawyer.
How can I get the most out of LinkedIn?
Getting started on LinkedIn and creating a profile is simple. Leveraging the platform so that you can get the most out of it isn’t. While everyone’s circumstances are different, there’s a few different things that you can do to increase your chances of picking up new clients through your LinkedIn account. Consider the following:
Make sure that you’ve specified your niche – It’s very important to make sure that you don’t simply get out there and start trying to be a ‘lawyer’. You need to try and pick a specific niche and portray yourself as an expert in it. Make sure that you post relevant content, and market yourself as an affordable, knowledgeable lawyer who can help people with anything related to your niche.
Build a network – Once you’ve picked a decent niche and built an attractive profile, it’s time to start adding people to your network. In reality, you want to add people who are likely to become clients in the future. Exactly who these people are will depend on your circumstances, but think about things like their industry, their location and their job title.
Share your content – The easiest way to establish yourself as an industry expert is to share relevant content on your LinkedIn profile. People in your network will see this content, and there’s a small chance that they will act on it. Note that it’s also possible to share things like blog posts from your website to maximise the chance of driving more traffic to your site.
When used right LinkedIn is undoubtedly the most effective and most useful social media platform for lawyers. If you’re not using it, then you need to be. Do some research, craft an attractive profile and start trawling for potential clients from the comfort of your computer – all without spending a cent!