These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure. Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.
Quality of Content Forget quantity. Gone are the days of making a new page for every single little keyword that you wish to rank for. Now it is all about relevancy and quality. Five pages of top quality content that target a variety of relevant keywords and concepts will provide significantly greater benefits over time than 500 pages of low quality, keyword stuffed shallow content. People naturally link to top quality, useful content and it is these natural links which provide the most value to your rankings (and usually, at no cost to you as people simply link to your website because they love your content or want to recommend it to others). The great news is that it doesn’t cost any more to create less high quality content than it does to create a lot of low quality content.
Go Social There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook, Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.
Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.
If you are starting an online business one of the first tasks you will need to complete is choosing a web hosting company for your website. The hardest part of this process is the fact there are so many hosting companies to choose from, and it can become confusing comparing all of them in order to select the one that is right for you.
To help you make that decision here are seven features which you want to ensure are available and up to the standards you would expect any reputable hosting company to offer.
You will often find hosting packages that only allow one or two domains to be hosted on your account. Even if at this point you don’t think you will ever need another domain, as your business expands it could be that you do. The wise move is to have a hosting package which allows you to host unlimited numbers of domains.
Now, don’t get us wrong. When there’s a problem with the website, there’s a problem and it needs to be fixed. Whatever we’re on contract to do, we do. But what perhaps is particularly frustrating is the people problems, since web developers specialize in computers, not people. Sure, you need people skills to get by, but even the fuzziest, warmest, friendliest person would shut their phone off after getting a couple of these…
The micro-manager. – It’s that feeling of constant dis-satisfaction you can sense. They’re somehow convinced that if they just analyze your site long enough, they’ll find something to pick apart. The icons are too small, the gradients could stand to be fuzzier – or why not move the submit button over to the left side of the form? It would be less grating if it were in the specification at the start.
The persecution-complex paranoiac. – 90% of the site owners out there are not conscious enough about the security risks of the Internet, and then you have the 1% who are convinced they are getting hacked all the time. “My website’s been hacked!” No, actually, congratulations! You made the front page of Digg! Unfortunately, the traffic brought your server down.
You’ve decided to hire a professional web designer to create your website – good for you! Content management has had a lot of emphasis in the past year or so along with the importance of images and so many current website owners are looking to have their website’s rebuilt. Others have a clearer picture of what they want to get out of their new websites. Here are 5 key things to consider before you hire a web designer and get your project underway.
Who is your audience and what do you want to tell them? When you start your project, the very first thing to determine is who your potential clients and prospects are. One of the most common mistakes made is for companies to become all caught up in what they ‘think’ they need their site to tell the world about how wonderful they are. There are certainly things that are important to tell your audience but remember that the visitors to your site need a simple question answered, “what’s in it for me.” If you look at everything from that viewpoint you’ll be headed in the right direction.