6 Logo Design Trends in 2018

Logo Design Trend

There is a lot of difference that can be made in a brand’s perception by consumers just by the first impression that they get from the logo that it uses. A logo carries a lot of stake in the reputation of a brand. Logo design has to be simple yet they should be able to communicate the image of the brand in a way that it helps them connect with the brand. Logos should be something memorable and can stand the test of time but they should still be able to be in touching distance of the contemporary trends in the world of graphic design.

We have come up with x logo design trends that will be popular in 2018.

  1. Simplification

When you are thinking about a logo to be used in the long run, you want a logo that is clean, minimalist and simple. There have been many major changes to existing logos by companies who have made their logos much simpler just to serve that very purpose.

  1. Letter Stacking

How letter stacking is done is that the placement of letters is with them being composed on top of each other. This way, if your company’s logo has any long phrases, they will be composed in an easy to perceive manner. Using letter stacking in tandem with good contrast in the color composition is also going to make logos more appealing.

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What is WordPress?

Wordpress

Put basically, WordPress is arguably the world’s premier platform for website creation. In a nutshell, WordPress allows even the most inexperienced website designers to put together their own site. It is simple to use, has a whole lot of different options for people of different computer skills, and it is absolutely and completely free.

It is thought that over 25% of the websites on the whole world wide web are powered by WordPress, with this number growing daily. This equates to almost 20 million individual websites. Sure, a lot of them may be defunct or poorly maintained, but this many people wouldn’t use the platform if it wasn’t simple to use, useful, and engaging.

What makes WordPress stand out above other website creation platforms?

Although WordPress is the most popular, there are actually plenty of different website creation platforms out there. Some, such as Weebly, are actually similar to WordPress. Others, such as Shopify, are designed with a specific purpose in mind. The thing which makes WordPress stand out above most other platforms is its simple customizability.

Depending on what you want to do, WordPress is by far the simplest platform for new website builders. For example, if you want to set up an online shop, all you need to do is install a shop friendly theme, find a few plugins to help you receive payments and store customer details, and there you have it – the makings of an online business in just a few clicks of your mouse button!

How do I get started on WordPress?

Well, this depends on what you want to do. WordPress is completely free, so there is no harm in setting up an account and just having a go!

There are actually two different versions of WordPress (more on that later), which both offer different perks. All you need to do is decide which version you want to use, create an account, and follow the prompts to get started. If you are new to website building then you can find plenty of different tutorials and how to videos through Google, and these should help you get going on your website building adventure.

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3 Ways To Improve Your Search Engine Ranking For Free

Search Engine Ranking

These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure. Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.

Quality of Content
According to Perth based SEO experts, SEO Perth forget quantity. Gone are the days of making a new page for every single little keyword that you wish to rank for. Now it is all about relevancy and quality. Five pages of top quality content that target a variety of relevant keywords and concepts will provide significantly greater benefits over time than 500 pages of low quality, keyword stuffed shallow content. People naturally link to top quality, useful content and it is these natural links which provide the most value to your rankings (and usually, at no cost to you as people simply link to your website because they love your content or want to recommend it to others). The great news is that it doesn’t cost any more to create less high quality content than it does to create a lot of low quality content.

Go Social
There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook, Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.

Be Mobile Friendly


Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.


3 Tips to Start Successful Google AdWords Campaign in 2018

Adwords Marketing Campaign

Google AdWords is one of the best advertising platforms available in the digital realm right now. It is capable of catering to both big and small businesses and allows them to put forth their products and services to the potential customers within a few hours time!

Google AdWords is a versatile platform and if you have been using it, you might have an idea of exactly how varied the settings and targeting options can be. It is due to this very versatility that it can be a useful tool for all kinds of businesses. For some who are new to it, using the platform can become a bit overwhelming when you are trying to use the platform to launch new AdWords campaign. If it is not managed properly, it can easily result in you wasting a good chunk of the marketing budget you have allocated for the campaign without producing the results that you require. This article is geared to provide you tips that can help you get the best ROI for your Adwords marketing campaign.

  1. Low CPC and Daily Budget

The biggest problem that many people face when they are launching a new AdWords marketing campaign is determining exactly what the response will be to your campaign and how you should allocate the budget to the campaign. Nobody wants to spend most of their budget for marketing within the first few hours of getting their campaign started.

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What To Look For When Choosing A Host For Your Website

Choosing A Host

If you are starting an online business one of the first tasks you will need to complete is choosing a web hosting company for your website. The hardest part of this process is the fact there are so many hosting companies to choose from, and it can become confusing comparing all of them in order to select the one that is right for you.

To help you make that decision here are seven features which you want to ensure are available and up to the standards you would expect any reputable hosting company to offer.

Unlimited Domains

You will often find hosting packages that only allow one or two domains to be hosted on your account. Even if at this point you don’t think you will ever need another domain, as your business expands it could be that you do. The wise move is to have a hosting package which allows you to host unlimited numbers of domains.

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4 Ways Your Business Benefits From Adwords Marketing

AdWords Marketing

With the world of marketing now shifting more towards the digital realm, there are better avenues which businesses are exploring to make their approach to marketing their products and services to their audience. Businesses are increasingly making use of Google AdWords marketing campaigns to improve their overall digital marketing strategies. If you are not that aware of AdWords marketing, this article is going to tell you how your business benefits from one of the most advanced marketing platforms out there.

  1. Target Audience Looking For Businesses Like Yours

The first way that Adwords campaigns can benefit your business’s marketing strategy is that it gives you access to a better quality of audience for your business. The quality here means that you are able to target the audience which is already looking for the answers to problems that your company can provide the solutions for.

Adwords marketing is more focused on targeting the audience which is more likely to be interested in the products and services that your business has to offer, thereby making your marketing efforts more likely to convert viewers into customers.

  1. Timing Is Key

Adwords campaigns target the audience that is actively looking for the kind of products and services that your business can provide them. They do so by using the keywords that they are searching for which are relevant to your business. It is because of these very keywords that AdWords marketing presents your advertisements to the audience right around the same time they search for them.

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Tech Support Calls Every Web Developer Dreads

Web Developer

Now, don’t get us wrong. When there’s a problem with the website, there’s a problem and it needs to be fixed. Whatever we’re on contract to do, we do. But what perhaps is particularly frustrating is the people problems, since web developers specialize in computers, not people. Sure, you need people skills to get by, but even the fuzziest, warmest, friendliest person would shut their phone off after getting a couple of these…

The micro-manager. – It’s that feeling of constant dis-satisfaction you can sense. They’re somehow convinced that if they just analyze your site long enough, they’ll find something to pick apart. The icons are too small, the gradients could stand to be fuzzier – or why not move the submit button over to the left side of the form? It would be less grating if it were in the specification at the start.

The persecution-complex paranoiac. – 90% of the site owners out there are not conscious enough about the security risks of the Internet, and then you have the 1% who are convinced they are getting hacked all the time. “My website’s been hacked!” No, actually, congratulations! You made the front page of Digg! Unfortunately, the traffic brought your server down.

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How Entrepreneurs Can Avoid Social Media Liability

Social Media Liability

Every small or big entrepreneur is aware of how their company can grow by monetizing the valuable digital marketing medium – Social Media. Today, it has become one of the main marketing tools for the growth of a company because it offers a superior potential to generate leads and improve rate of investments (ROI). However, social media imposes legal implications, too. Therefore, it becomes important to avoid mistakes that could lead to a lawsuit against you and ruin your company’s image.

One thing that is pretty obvious is that no matter how big the social implication would be with the use of social media, it does not outweigh its benefit, and hence people continue to stick to it. Here below are three legal tips that will help you stay away from lawsuits.

Alertness

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Web Design For Beginners

Web Design For Beginners

If you have your own business or simply want to have your own website to reach out to prospective customers you need a great website. Your potential customers or clients want to see you on the net.

You do not need to be an expert at designing websites to start off. You need to just be aware of three things; using HTML, registering for a domain name and finding a service to host your website.

The first thing that the website needs is a domain name. A domain name is nothing but the address for your identity on the Internet. For e.g www.google.com, is the domain name for the search engine by Google. Your domain name has to be registered for a certain period of time. The name that you decide should be such that it easily identifies with your company name or product that you are selling or the purpose of the website.

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5 Key Things to Consider in Your Web Design

Web Design

You’ve decided to hire a professional web designer to create your website – good for you! Content management has had a lot of emphasis in the past year or so along with the importance of images and so many current website owners are looking to have their website’s rebuilt. Others have a clearer picture of what they want to get out of their new websites. Web Design Perth have provided the 5 key things to consider before you hire a web designer and get your project underway.

    • Who is your audience and what do you want to tell them? When you start your project, the very first thing to determine is who your potential clients and prospects are. One of the most common mistakes made is for companies to become all caught up in what they ‘think’ they need their site to tell the world about how wonderful they are. There are certainly things that are important to tell your audience but remember that the visitors to your site need a simple question answered, “what’s in it for me.” If you look at everything from that viewpoint you’ll be headed in the right direction.

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10 Tips on What Makes a Good Investor

Good Investor

If you’re seeking start-up funding for your web business or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.

The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?). (more…)


Skepticism About Internet Marketing News

Internet Marketing

This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars. (more…)


An Excellent Web 2.0 Design Guide

Web-2.0 Design

I know, many of you in web design have been saying “If I hear ‘Web 2.0′ again, I’m going to barf!” We’re all sick of it, but if you work in web design, you have clients coming to you asking to make their sites “web 2.0?. You might as well have one agreed-upon standard for getting it right.

That’s just what this guide does. Very complete and yet easy to scan, it touches on every aspect from layout to logos, setting down once and for all what exactly Web 2.0 is and what it is not. It uses lots of examples and spots trends you probably didn’t even notice.


Fascinating Number Crunching On Twitter CTR

Twitter CTR

Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.

Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?

For experts in optimisation techniques, read more here SEO .


Make A Magnetic Design Portfolio

Design Portfolio

If you’re like most web designers, you let your portfolio get stagnant after awhile. Are you feeling a pang of guilt while reading this? Sure, we know how it goes. At first, you pour all of your creative energy into your portfolio, taking a whole week or two getting it just right. Then, when the work pours in, you get so busy with clients that you forget the portfolio exists. Then one day you take a look at it, and it’s outdated.

Rule of thumb: Anything you design in the tech world will always appear, in retrospect, to have the shelf life of a banana.

Mashable offers 10 Ways to Make Your Design Portfolio More Appealing to Employers. While the advice seems pretty basic (“Choose the Right Hosting” – What were we doing before, spray-painting it on the wall?), it’s a good refresher course in connecting with potential clients – and of course, Mashable picks examples of cutting-edge designs.

A bonus buck while we’re on Mashable: 17 Web Resources for Improving Your Design Skills.


Don’t Panic – Whether You’re Hitch-hiking the Galaxy or Optimizing a Website

Optimizing a Website

We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.

Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…

Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.

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Adapting to the Digital Age

Digital Age

Read-Write Web has a characteristically well-thought-out post about the new world of thinking digitally instead of physically. You can particularly appreciate the part about computer-phobia.

Who among us, working in a tech-related field, has not had an acquaintance who waved away our computer-jargon with the retort “I don’t understand computers!” Or gotten a phone call from a relative late at night, who needed help with their home computer?

At the same time, software engineers, web designers, and graphics artists seem to be at a loss when it comes to dealing with the physical world. A great programmer is stumped when their car stalls, a brilliant web designer will have their website in perfect order while their desk is buried under three feet of junk, and many IT professionals tend to let their health go, developing the expanding waistline and fluorescent-lighting complexion that goes with spending all your time in a cubicle or a server room.