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Is Paid Social Media Marketing Effective For Law Firms?

Paid Social Media Marketing

When done right, social media marketing for lawyers can be effective. However, if you’re not careful, paid social media marketing can suck money out of your pockets, offering little return on investment and taking up a lot of your time.

Free social media marketing – such as creating and managing a Facebook page – is a must for law firms and other businesses throughout the world. However, is paid social media marketing worth it for law firms? Or are you really just wasting your money?

Let’s have a look at some of the pros and cons:

Pros & Cons Of Paid Social Media Marketing

Pros:

Paid social media marketing for law firms has plenty of positive aspects. When done right, it can work. Some of the pros of using paid advertising on social media include:

  • You will have the chance to reach huge numbers of people. A huge percentage of the world’s population is on social media.
  • You can target your marketing by things like location and age, letting you choose quite a specific audience for your ads and promoted posts.
  • Paid social media marketing can help you gain more page followers, increasing the effectiveness of the rest of your social media marketing efforts.

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