June 22, 2018
Google My Business is an extremely useful tool that lawyers and law firms should be making use of. It is free, easy to use, and it allows you to manage some aspects of your online presence. It allows you to manage your Google Maps listing, to change some things about how you appear in search results, and get a SEO boost while you’re at it!
Now, if you don’t already have a Google My Business listing for your law firm, then you need to get one as soon as you can. Some of the main benefits of listing your firm include:
You Can Interact With Clients
SEO companies advise that if you perform a business-related search with Google, you will notice that you can see reviews and an average rating alongside most businesses. Creating a Google My Business listing allows clients to leave reviews for you, and it allows you to respond to these reviews.
These reviews can be a great source of information. You can use them to understand what sort of things you do well, and to identify areas that perhaps need improvement. You can also post photos related to your firm, which has been shown to result in more clicks through to business websites.
You Can Manage Your Firm’s Information
Google My Business also allows you to manage exactly what information Google shows people when they find you in Maps or via a search. You should make sure that things like your working hours, contact information, website, and street address are up to date and readily visible.