April 21, 2015
You’ve decided to hire a professional web designer to create your website – good for you! Content management has had a lot of emphasis in the past year or so along with the importance of images and so many current website owners are looking to have their website’s rebuilt. Others have a clearer picture of what they want to get out of their new websites. Here are 5 key things to consider before you hire a web designer and get your project underway.
- Who is your audience and what do you want to tell them? When you start your project, the very first thing to determine is who your potential clients and prospects are. One of the most common mistakes made is for companies to become all caught up in what they ‘think’ they need their site to tell the world about how wonderful they are. There are certainly things that are important to tell your audience but remember that the visitors to your site need a simple question answered, “what’s in it for me.” If you look at everything from that viewpoint you’ll be headed in the right direction.